the team


Andrew McAlpine
Andrew created the concept for Anmac’s 24/7/365 fresh flower Units when he found it tough to find unique flower bouquets whilst living in the USA.

His passion for technology and natural beauty came into reality in 2014 when the first Rockflower unit opened in London’s Blackfriars Station Andrew designs all aspects of the Anmac Auto Retail units and its branding. 

New Zealand born Andrew McAlpine is a designer of 50+ feature films and is best known for designing The Piano, The Beach, An Education, Me Before You, Clockers, Aeon Flux and Sid & Nancy.

Andrew enjoys working in his vibrant home garden in London, doing yoga and taking long walks along wilderness pathways.

Gemma Jackson


Gemma Jackson is a Director of Anmac, and is also a Feature film Designer, best known for her much awarded and acclaimed designs for Finding Neverland, Bridget Jones’ Diary, King Arthur and the astonishing Game of Thrones series.

Most recently she has designed the Fortitude series, Disney’s Aladdin and The Gentleman for Guy Richie.

Gemma and Andrew are partners in life and Anmac Auto Retailing Ltd. She is a driving force behind Rockflower and its colourful progress in our cities around the world.

Digital Product Designer

Anna Martinez
Anna is currently working closely with Andrew and Gemma to ensure the brand’s innovative design and vision are achieved.

Anna has worked as Digital Product Manager in innovative and groundbreaking projects from startups to large companies for the past 10 years. With her background in Electronic Engineering and her experience steering digital projects, Anna is helping lead all day-to-day operational requirements at ANMAC.  


Robert Amor
Robert is driving the vision and strategy of ANMAC and working with the whole team to ensure that ANMAC can develop another channel for businesses 24/7 and 365 days a year.

Robert has worked across the world for retailers for over 20 years and held positions that include setting up merchandising functions, running digital transformation projects and more recently driving innovative projects with both established and early stage startups.  With experience in running large scale digital projects and consulting, Robert is driving ANMAC to businesses across the world who need to market and sell their products whenever their customers need it.


Andrew, the founder of ANMAC, first thought up the idea of a vending machine that dispensed bouquets of flower in 1993 when he was living in the US.

He quickly found that unique fresh flower bouquets were not available 24/7 in the US. As a designer, he sought to design a solution to his problem as a gift to the city of London. In 2003, when computer technology allowed this idea to come to fruition, the concept began to take shape: Rockflower, London’s only flower vending machine!
The name ANMAC came out of the idea of natural beauty thriving in a harsh environment.

Our machines are designed to display fresh flower bouquets among industrial tube stations and public spaces. After careful research and planning by engineers and designers, the first ANMAC machine was installed at Blackfriars tube station in London in January 2014 overnight. The machine was installed, powered up and programmed to stock fresh flowers for the next day.

This is where we can be found in London today:

Clapham Junction
St John’s Hill, Battersea

London SW11 2QP


Canon Street Station
Canon Street
London EC4M 5TA

Rockflower Edit 1.jpeg

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